Social Selling is relatively a new concept that’s ensures the existence of Social Media. As more and more customers are reeling under the peer pressure to be on the Social sites, Social Selling is going to be the most effective tool for all companies to sell the right products to the right audience, in the near future.
What is Social Selling?
In a layman’s language – it is the use of Social Media sites to sell your products directly to your customers (B2B and B2C). Though the definition looks much simpler, there are many complexities involved as you sell through various social channels. Lead generation, conversion, pricing, logistics and optimum product offering are few elements that a company has to dive deep into to make it a successful sales channel. Though the operational parameters are not very unique vis-a-vis offline sales, but a few strategic alterations are needed in operation to bring in efficiency in the entire activity.
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