The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers. In the summer of 2016, pedestrians on New York’s Fifth Avenue encountered crowds of (mostly young) people, hastily running into Central Park,... Continue Reading →
As retailers pull out all the stops to ring in the last-minute holiday sales, what will greet them post-Christmas isn’t just how they perform, but also how many gifts consumers send back.
Social media marketing is no longer a novelty; companies are finally taking the strategy seriously, and countless brands have found tremendous success in building communities and driving leads and traffic through social campaigns. Unfortunately, there’s still one problem preventing newcomers... Continue Reading →
Attracting investors, reaching new customers or even landing a book deal, major speaking opportunity or television appearance can be game changers for you and your business. But they all hinge on good public relations. Most entrepreneurs know very little about... Continue Reading →
For the last one decade, I must have visited numerous exhibitions of different stature across India – Jewellery, Home Décor, Engineering, Oil and Gas, Lifestyle Spaces, Retail, Architectural and many more. Few are accommodated in more than 30,000sqm and some... Continue Reading →