Resplendent Global

Why Augmented Reality Will Be the Next Revolution in Retail

The Pokémon Go craze may have faded, but it provides clues for retailers using technology to engage consumers. In the summer of 2016, pedestrians on New York’s Fifth Avenue encountered crowds of (mostly young) people, hastily running into Central Park,... Continue Reading →


How Retailers Are Softening the Returns Blow

As retailers pull out all the stops to ring in the last-minute holiday sales, what will greet them post-Christmas isn’t just how they perform, but also how many gifts consumers send back.

How Can You Tell If Your Social Media Strategy Is Working?

Social media marketing is no longer a novelty; companies are finally taking the strategy seriously, and countless brands have found tremendous success in building communities and driving leads and traffic through social campaigns. Unfortunately, there’s still one problem preventing newcomers... Continue Reading →

How to combat Negative reviews on Social Media

In today’s world, companies are not immune to bad reviews that emerge from time to time, whether warranted or not. A review can be beneficial or detrimental to the business. A favourable review can pull up the business to the... Continue Reading →

The Secret to get Media Attention: 7 Rules for Crafting the Perfect PR Pitch

Attracting investors, reaching new customers or even landing a book deal, major speaking opportunity or television appearance can be game changers for you and your business. But they all hinge on good public relations. Most entrepreneurs know very little about... Continue Reading →

Digital Marketing – Bane or Boon

Ever wonder, what the fuss is all about Digital Marketing? Probably many of you may have gone through the pain to understand the nuances of this high tech medium. Yes, it is high tech and sometimes looks promising too! But... Continue Reading →

The business of Exhibition

For the last one decade, I must have visited numerous exhibitions of different stature across India – Jewellery, Home Décor, Engineering, Oil and Gas, Lifestyle Spaces, Retail, Architectural and many more. Few are accommodated in more than 30,000sqm and some... Continue Reading →

Is social selling a reality

Social Selling is relatively a new concept that's ensures the existence of Social Media. As more and more customers are reeling under the peer pressure to be on the Social sites, Social Selling is going to be the most effective tool for... Continue Reading →

Create a website or blog at

Up ↑